While freelancing in early 2020, I worked on this project for Machine Agency (Ottawa). The client was starting a business offering people a way to practice for their Canadian Citizenship Test online. I was hired to design the landing page and user experience for the web app that users could purchase subscription access to.
The project had a quick turnaround time of two weeks. There was minimal visual design direction (the client only had a logo). The landing page needed to clearly communicate the product benefits and encourage people to sign up.
My process began with sketching and comparing similar applications before diving into the interaction design, layout & mockups.
Referencing usability heuristics, I identified and prioritized user needs when completing the practice tests including wayfinding, time tracking, navigation, pattern recognition, minimal design, and learnability.
I kept the design clean, simple, and accessible so that users can focus on their test. The palette includes shades of indigo with a bright red accent, a combination that feels trustworthy and action-oriented (and need I say, red & white are also very Canadian).